1. The Hook & The Concept of Campaign Videos
The Vision: Introduce the fictional brand collection: Dream Crush: “Spicy Lime” & “Purple Dream Night” Collection (2026).
The Mission: My idea is to design a cohesive, multi-format, high-energy omnichannel campaign tailored specifically for the avant-garde luxury streetwear segment (Gen-Z/Millennial demographic). Inspired by luxury eyewear brands such as Gentle Monster, Ray Band, and mixed with bright colors from K-pop and fashion, I brainstormed of my mockup brand, Dream Crush, and one of campaigns I call below – the Spicy Lime Sunglasses Campaign. This features a futuristic fashion-y, summery, neon light-colored campaign featuring a Korean idol/model who embodies the summer vibes and the background of a sunset-early evening sky in California to show a contrast of the light darkness and the neon summer, futuristic look of this campaign. Please take a look of the Summer Hype Campaign featuring the Spicy Lime Sunglasses.
The second video below is the Catch the Dreamy Star, Purple Night Collection Campaign, showcasing 4 diverse models who will catch the shining bright star behind and find their dreams. This campaign signifies the goal to find and achieve what you want to do and the diversity helps embody people from all different races, colors, religions, sexual orientations, etc who are struggling with any part of their lives. I chose the color ‘Purple’ as I felt it gave a more mysterious but dreamy vibes, which perfectly captures my intention for this campaign.
Phase: Traditional Ideation & Sketching of Campaign Photos (The Detail-Oriented Foundation)
- The Narrative: Explain that every piece of modern technology still relies on a strong creative spark. Discuss how you brainstormed the shapes of the eyewear, outfits, and color stories (Spicy Lime, Matcha, Gemini Brown, Coffee Holiday).
- Visual Element: If you have them, embed a picture of your rough physical sketches or a mood board side-by-side with text explaining your structural choices (e.g., sharp angles for the cyber-punk vibe, minimalist backdrops for lookbook consistency).
As you can see, the left picture is a rough sketch I made on hand, and the right is the finished product (Nano Banana). With strong AI prompt engineering skills, here is the rough description I brainstormed below to show my creative process on envisioning the overall vibe of the campaign photo for Spicy Lime Sunglasses: ‘this is an Asian female, wearing the Spicy Lime (lime colored toppings on glasses with futuristic edgy grey frames, and frame, width length bridge is thin but sharp and fashion). her body position is sitting on top of a futuristic car with her legs inside the car but is an open car space with her left hand holding on top of her glasses and her right hand stretching to the edge of the car. She has an edgy pose with her body to the side, and facing back to the camera. Her hairstyle is a straight ponytail with some party-fun lime colored streaks. She is wearing a colorful lime, purple, pink multicolored striped tank top and is slightly grinning towards the camera. the car she is a futuristic silver electric supercar. overall, this picture is campaign worthy showcasing the fun, futuristic, midnight summer vibes. please make the background slightly heading towards sunset and evening time, 16:9 ratio. She is wearing natural red lip tint and has party style makeup. Please refer to the photo file attached and description for exact body placement and pose of the model’.
Here is an another example below:
The left is the rough sketch and the right is the finished product (Nano Banana). Here is my thought process of the AI Prompt below to showcase ‘Gemini Brown’ – ‘For the photo file attached, this is an Asian male model, wearing gemini brown sunglasses (power gemini blue sunglasses with brown tips) posing by laying down with left leg cross and right leg standing like a supermodel. he gives off a chic pose with left hand resting and right hand on top of his pants. His outfit is a simple white dress shirt with brown tie and black dress pants. His hairstyle is typical short straight hair with straight bangs, popular hairstyle in South Korea/China/Japan, with some hair tonic and some gel to make it modern. Please make the background white as he is just posing at a white colored backdrop’.
Here are more examples below with my creativity:
The CRM & Retention Architecture (The Strategic Marketing Connection)
I love being creative, and I also love being organized and handle high levels of marketing initiatives.
To ensure these creative assets drive measurable e-commerce revenue rather than just aesthetic value, the deployment roadmap is engineered across a multi-tiered lifecycle funnel within Klaviyo:
- Kinetic Hype Drops (The Video Assets): Positioned as looping, compressed kinetic hero creatives positioned above-the-fold for high-impact collection drops and VIP early-access campaigns. By replacing traditional static text headers with a high-energy, narrative-driven 3-second hook, this execution is designed to maximize immediate inbox engagement, drive double-digit increases in Click-Through Rates (CTR), and dramatically reduce initial unsubscribe spikes during high-frequency launch weeks.
- Predictive Behavioral Content Blocks (The Lookbook Images): Integrated as dynamic, conditional content modules within core behavioral automation flows (such as Browse Abandonment, Abandoned Cart, and Post-Purchase Cross-Sell). For example, utilizing Klaviyo’s first-party data tracking, a customer who abandons a browse session featuring earth-toned or translucent acetate frames will automatically be served a personalized email featuring the Matcha Model lookbook asset. This hyper-targeted approach removes discovery friction, shortens the consideration cycle, and increases repeat purchase rates to scale long-term Customer Lifetime Value (LTV).
Database Architecture & Stakeholder Segmentation
The Technical Skill: Data Hygiene, Verification, and Compliance Management.
Structure:To successfully convert and retain premium institutional clients, I served as the primary manager of our regional CRM verification registers for a reception party. Using advanced data structure logic, I managed sensitive participant details across global geographic markets, standardizing real-time registration approvals, security protocols, and operational workflows for high-profile executive forums.
Sample picture of the event I managed below (flyer):
Multi-Market Audience Retention & Engagement Optimization – Newsletter
The Technical Skill: Database Scaling, Deliverability, and Behavior-Based Scheduling.
I audited and engineered the audience retention roadmap for a scaled B2B communication database of 5,615 active subscribers. By systematically isolating engagement patterns across multiple target regions, I conducted data-driven timing analyses to counteract regional email fatigue. Adjusting our distribution parameters based on recipient location behavior patterns directly elevated campaign visibility, maximized unique Open and Click-Through Rates (CTR), and converted reader engagement into inbound, high-value program proposal requests.
Sample of the newsletter content I managed (sneak peek of the content)
